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| © Warner Music Japan Inc./ 3-D CORPORATIONLTD. |
Excellence Prize
CORNELIUS
“Fit Song”
Visual image (VFX,CM)
Artist : TSUJIKAWA Koichiro
(Japan)
TSUJIKAWA Koichiro
When working as a freelance designer, he handled the editorial work of tour footage of CORNELIUS at the request of Mr. OYAMADA Keigo, his friend. After this, has been working as a visual director, mainly with music videos of various artists. In recent years, he handles direction in CM for Shiseido, NTT East and others; a logo design for movie companies or web design and so on.
It is my great pleasure to receive such a treasured prize. In this work, each sound is synchronized with interpretation and the “visual images” also join in the live presentation of CORNELIUS as a member of the band. Mr. SADAHARA, the producer at OMNIBUS JAPAN and Mr. INUDO, the animator were, again, a big help to me in CG production. Our teamwork has been established while having created various works together over many years and it makes it possible for us to create such a great piece of work under tough conditions.
Unquestionably a pleasant piece of work. This is a hybrid entertainment work in which the music and the visual image come into existence in a just about equal relationship; therefore we cannot categorically describe it as a music video. The concept of this work is also sensed from the way it was applied for in this event, which was in the visual director’s and the musician’s joint names. In my opinion, a music video has a sufficient capability to exist not only for a promotion purpose, but also for its entertainment contents and this work makes us feel the possibilities in this sense.
How old were you when you "created" something first time in your life? At that time, what did you create, and what kind of medium did you use?
When I was about 25 years old, I created a record sleeve using a photocopy machine.
What kind of tools or medium do you use now? Please tell us the reason why you choose them.
People. Every individual has character.
If you could get "dream tools/medium" for your creation, what do you wish to get?
People, place, and chance.
Do you have any consistent subject matter or theme through your works? If so, please explain us.
I have none in particular.
Please tell us the most difficult or considerable part when you create your work.
I find it hard to think about the budget and keep the deadline. What I focus on is to discover something when I am working on my project.
Have you ever felt that your work is a "media art"? Also, what is the difference between "media arts" and "traditional fine arts"?
I have never been aware of it. I have no idea what difference lies between them.
As an artist/creator, please tell us your approach, stance or point of view when you create your work.
Curiosity.
What is your motto?
Nothing much.
What kind of situation in every day life do you get inspired most?
When I wake up.
What kind of vision do you have in your future development as the creator?
I want to do photography.
Please name of the people, things, or phenomena that you have got most influenced by as the creator.
・Parents and granny
I was with them when I was little. So I suppose I was influenced by them unconsciously.
I was with them when I was little. So I suppose I was influenced by them unconsciously.
