A trilogy of short movies released on the Internet produced by BMW Japan Corp. for Japan and Asian countries. It depicts the lead character, who is particular about choosing his car, feeling an extraordinary atmosphere on his normal way to work and from then strange incidents happen around him.

I am very pleased and surprised to receive such an honorable prize. This movie was created for the global promotion of BMW. I usually work on advertisements, such as TV commercials, so it was a fresh and stimulating experience for me to create web content. We appointed a young producer from L.A. and the actual production, from shooting to editing, took place in Hamburg; I believe that it turned out to be an interesting movie, the product of a good working relationship between a talented Japanese and international staff.

This is a web movie presented by BMW Japan Corp. It consists of three episodes targeted at Japan and other Asian countries. The movie was directed by Stewart HENDLER and has been finished to a high standard. It demonstrates that an innovative change to the way people relate to visual images can be introduced through the choice of modes of visual expression, which depends on how it corresponds to features of new media and changing modern lifestyles.