Award-winning Works

Entertainment Division

DAYDREAM
© TESHIGAWARA Kazumasa
Excellence Prize

DAYDREAM

http://www.qubibi.net/bunka/daydream/

Web

Artist: TESHIGAWARA Kazumasa

(Japan)

Summary

A work released on the website of a fabrication brand of headwear, “Weave Toshi” which has shops in Japan and London. There is no button or scroll bar on the screen but a viewer can operate the development of the image by circling the pointer. This work shows a hat, the shape of which is hard to explain, infinitely close as it is to a three dimensional image.

Profiles

TESHIGAWARA Kazumasa

TESHIGAWARA Kazumasa

Born in Tokyo, 1977. Has been working on web creation since 1997 and is currently a freelance web designer, using the artist name “qubibi.” He has won prizes at the D & AD Awards, One Show Interactive, and Cannes Lions.

Comment

The sensations I wanted to create through this work were moisture, lukewarmness, flickering, repetitiveness and dizziness, like a bad dream; the idea of these sensations was always in my mind from the beginning and during the production. I aimed to create an image and sound that burns into people’s minds and sticks in their ears. It was my first work as an independent artist. I am very grateful that the work, which I spent many difficult hours creating, is once more appreciated like this.

Reason for Award

As a result of the relatively recent establishment of sophisticated networking technology and an environment that facilitates the use of music and images, there were, this year, a remarkable number of entries utilizing those high technologies. Amongst these, this work was noticeable in that it did not rely on one particular technology and well received because it sought to integrate controlling and viewing into one action without an interface; this resulted in the creation of a unique experience. All that is needed in order to control the website is to roll the mouse cursor clockwise or anticlockwise on the screen. When this is done, the sequence of images moves like a picture story show; a man appears and begins spinning a hat in his hands. How we let people recognize as much as possible something as difficult to explain as hats three-dimensionally, is the question to which this artist has drawn an excellent answer, and not by simply seizing on the latest technologies, but by creating a rich image in the mind of the user.

8 Questions for Award-winners

Q1
What has lead you to “create a work”?
A1
Receiving a commission.
Q2
What tools do you use the most at present?
A2
I use devices to shoot images; an editor to write down my ideas; major graphic software to create graphics; and Flash software to integrate, move, and finish them up.
Q3
What do you place greatest value on in your work?
A3
Balance.
Q4
What personal concept do you keep throughout your creative activities?
A4
It has to be something that children would be interested in. My son is often the subject of my experiments.
Q5
When you create a work, in what way do you think of a presentation using technologies or media as a means to communicate?
A5
I do not give them any special thought, but I heavily rely on their communicative power.
Q6
Could you name a person, a work, or an event that you have been influenced by the most?
A6
I have been very much influenced by the environment, events, and people that I have met, from the time of my birth until the age of twenty.
Q7
What kind of work would you like to create in the future?
A7
I have no particular future plans. I intend to continue as normal; every commission I undertake will receive my sincere attention with regard to thought and creation.
Q8
What is the meaning or importance of “to create” for you?
A8
It is an act that is painstaking, but never boring. It is also a way to put food on the table.