2008 [12th] Japan Media Arts Festival Award-winning Works

Art Division

Oups!
© Oups!
Grand Prize

Oups!

Installation

Artist : Marcio AMBROSIO

(Brazil)

MOVIE

Terms and Conditions

Summary

Humorous graphics appear in front of the audience facing the screen. The graphics make the audience start to move -- they pretend to play the guitar or punch the air like Superman. They get into acting and play with the exhibition. A variety of contents are pre-installed, eliciting a pleasant reaction with a good tempo from the audience. Everyone will enjoy this lighthearted installation.

Profiles

Marcio AMBROSIO

Marcio AMBROSIO

Having graduated in industrial design, graphist and animator Marcio AMBROSIO has worked in different professions, including animation, advertising, and post-production. In 1999, he went to Brussels to work in audiovisual production and post-production studios, and his art work was featured in workshops and festivals. In 2004, he formed the collective “zzzmutations,” in which he produces short animation films and develops experimental projects.

Comment

I'm very happy to know that Oups! will be presented in Japan and I'm really curious and impatient to see the reaction of the Japanese public. It is always a surprise and pleasure for me to be a spectator of my own pieces because every visitor moves, feels and reacts to the animations differently. The visitor becomes a character in the animation and I always have the impression that I'm seeing it for the first time. I hope the Japanese public will enjoy it unreservedly.

Reason for Award

What is impressive is the enjoyment the audience finds in the elements of participation, and the way the animated images appearing around them elicit creative reactions. This work is created by playfully and artistically combining the most advanced technology with classical animation, and participants get involved in stories produced by the various animated characters as they move. The characters and effects, which appear one after another, give the illusion of creating the cosmos. This is a work that gives full rein to the sparkling positive energy of Brazil, which makes life into a festival.

8 Questions for Award-winners

Q1
What makes you create a work?
A1
Oups! is my first interactive piece. Everything starts from my passion for animation and compositing. Also from the experience in post-production, searching for real-time render solutions. I was dreaming to see people interacting in real-time with my creative universe and animations. Oups! is the result of this dream...
Q2
What tools do you use the most at present?
A2
I always used a lot the pencil to put ideas on paper and make drafts!
Of course computers and sensors are my first tools to produce works. I like interaction between people and technology without people feeling the technology; the piece has to be intuitive, simple and accessible.
Q3
What do you place greatest value on in your work?
A3
Simplicity and accessibility, even if programming and softwares are very complex. Everybody must experience the piece without inhibition. It must be a playful experience for 7 to 77 old people.
Q4
What personal concept runs through your creative activities?
A4
I'm trying to be inspired by everyday details and traduce them in my work. I'm always searching to be humoristic and ludical.
Q5
When you create a work, in what way do you think of a presentation using technologies or media as a means to communicate?
A5
For Oups! the use of technology makes possible the immediate immersion of the visitor into a universe of images and sound in real-time; makes possible the communication between the visitor and animation stories as if he was the hero of this story. The visitor's reactions are immediate and impulsive thanks to the power of technology: movement analysis, tracking, keying and projection in real-time.
Q6
Could you name a person, a work, or an event that you have been most influenced by?
A6
Few years ago I met the iMAL collective (http://www.imal.org/), Yves Bernard and Yacine Sebti, in Brussels and they inspired me a lot because they opened the world of numeric art to me. They guided me for the creation of Oups! One work that also influenced me is « Messa di voce » (http://www.tmema.org/messa/messa.html), an audiovisual performance by Golan Levin and Zach Lieberman.
Q7
What kind of work would you like to create in the future?
A7
I would like to create other interactive pieces involving animation and public collaboration. I want the public to participate and create the piece. Every time you visit the piece, it would be different and richer.
Q8
What is the meaning or importance of creating for you?
A8
Creation is present in every everyday action. I'm trying to stimulate creativity every time possible. For this reason I'm an eclectic artist, work with various materials and techniques: stop-motion animation, motion graphics, silkscreen, wood, cooking... Creation is life.