In the ZONE 1: Make Sound, about 20 works were exhibited including interactive works taking musical instruments as their motifs, future musical instruments using leading-edge technologies, and games that allow everyone to enjoy music. In addition, we showed videos of experimental live performances. We aspired to present a new relationship between the sound in works and ways of viewing them by displaying musical instruments created by new technologies that help us to get a sense of the future and new musical instruments used as communication tools. Since this Zone had a huge variety of works, we set up three subthemes: Game with Sounds, Art with Sounds, and Futuristic Musical Instruments.

Ovallhalle is an oval shaped space in MQW. It was used for Game with Sounds, one of the subthemes of Zone 1: Make Sound. This space contained a collection of Japanese music-related games, all of which visitors were free to play with. As all works exhibited are home video game machines, we set up a number of large screens to offer players an experience rarely found in an exhibition. Also we specially selected speakers and headphones so that players could really enjoy the sound itself. In particular, the high-resolution works PixelJunk™ Eden and Rez HD were displayed on extra-large screens. Taiko no Tatsujin is a series of works with many titles. We wanted to exhibit a piece that included a lot of internationally familiar music, so we used a remake version of Taiko: Drum Master sold in North America, which proved surprisingly popular with people in Vienna. Wii Music is a game that allows anyone to enjoy playing various musical instruments by means of an easy-to-use wii controller. Along the pillars located in the center of the Ovalhalle, we placed portable music video games including Rhythm Tengoku and Daigasso! Band Brothers so that people could enjoy a lot of different kinds of games. Perhaps because music is such a large part of Viennese life, the visitors took a lot of pleasure in trying out all the works.

In this zone, we exhibited artworks using sounds as their motifs, musical instruments created using new technologies that foreshadow the future, and new musical instruments used as communication tools. Next to Ovalhalle in the MQW, there is a small room where we introduced a collection of Maywa Denki works. This room could be seen through a glass wall from the main entrance of the hall, creating an atmosphere of a personal exhibition at a gallery.
Two mannequins representing the members of Maywa Denki were equipped with Pachimoku and Koi-beat. Natategoto was on the side of the door to the main entrance and two Seamoons were on both sides of the doorway to the Ovalhalle. Also we showed a live performance video in which these works were actually played. Maywa Denki are known for commercializing their works so that everybody can own them. This time, 10 units of Knockman Family and the latest work, Otamatone were exhibited.

On stepping into Arena21, a rectangular room where visitors could see through to a theater screen set at the far end, the first things to pop in the sight were Freqtric Drum and TENORI-ON. These instruments make it possible for everyone to enjoy sound-based communication. On the right was Amagatana, which uses a plastic umbrella to resemble a sword. A sharp clashing sound is released every time the sword is swung, accompanied by high-spirited BGM. Other exhibits included Duper/Looper, which catches the vibrations of a stick with a sensor and repeats the same rhythm, and HeavenSeed, which emits a cute sound of acceleration when it is thrown.

There were more works on the left of the entrance, such as Mountain Guitar, a real air-guitar that everyone can enjoy playing, Six String Sonics, The, an actual one-string guitar displayed together with a performance video, Ototenji [sound-braille], where people can learn Braille with light and sound, and tameiki-majiri, which emits a sigh when viewers turn a faucet. Also inside the partition, Command Line Wave has cubes that flash lights in response to sound cues. These works attracted both young and older visitors, who had a lot of fun once they had discovered how to operate them.